4 Offers You Can Sell in the Comments (Without a Website)
Unlocking Revenue Without a Website: 4 Types of Offers You Can Sell Simply by Commenting
You don't need a slick website to make real sales. Seriously. The internet is bursting with people who are doing just fine selling things directly from social posts, comment sections, and DMs. I'm talking about offers you place in the comments, or prompts inside your content that push people to comment, DM, or otherwise interact—and then you seal the deal outside of a traditional storefront.
In this article, we explore four tangible kinds of offers you can pitch this way. Offers that work in comment threads, in Instagram posts, on Facebook statuses, even on LinkedIn comments. You'll see what sells, why it works, and how to make it happen—with no website required. Let's dive in.
1. Physical or Handmade Goods via Comment-Sales Tools
Imagine you post a photo of a handcrafted bracelet on Instagram, write "Comment 'sold' to buy," and that's all folks. They comment, you send an invoice, done. This isn't hypothetical—it's exactly how tools like Soldsie work. Soldsie lets you upload product photos with all details, post them on Facebook or Instagram, then buyers just comment (often "Sold" or "I want"), and you follow up with payment/invoice.
Why this works:
Low friction. People are used to commenting or reacting; commenting "sold" feels easy and natural.
Social proof. Other people seeing comments boosts trust.
No website needed. All happens where your audience already is.
How you make it work:
Be crystal clear in your post: price, variants, shipping, how to order.
Use pinned posts or highlight instructions so they don't get lost.
Use tools like Soldsie (or similar services) that handle orders/invoices.
Maintain good audience engagement (replying, showing inventory, etc.).
2. Digital Products and Content Offers
This is gold. Digital products—ebooks, templates, mini-courses, worksheets—are perfect for selling without a website. What you do: craft the content, advertise it in a post or story, invite people to comment or DM to buy, then deliver via email or a file drop (Google Drive, Dropbox, etc.).
What makes this super appealing:
No shipping. No physical inventory. Lower cost/risk.
Scalable: once you make it, you can sell many times.
Global reach.
Recent resources confirm digital products are among the top-selling, high-margin items right now.
Tips for doing this via comments:
Post high-value previews (sample pages, snippets, screenshots) to build trust.
Establish clear pricing and payment method in the post.
Use scarcity ("Limited slots") or bonuses ("First 10 buyers get extra") in the comments to drive urgency.
Related: 5 Easy Digital Products You Can Sell Through Your Stories
3. Affiliate / Deal / Coupon Offers
You don't need to own the product—you just share something others have, take a commission or referral fee. In comments, you can share deals, coupon codes, or affiliate links (depending on platform rules) by saying something like: "Want this deal? Comment 'code' / 'info' and I'll send you the link + bonus tips."
Why this type of offer works well in comment form:
The barrier to entry is low: you don't need to produce anything.
People love bargains, so a coupon or special deal feels like a win.
You can test which offers your audience responds to, then amplify what works.
Caveats:
Make sure the platform allows affiliate links in comments (some have rules).
Be transparent about commissions or "I might earn from this" disclosures.
Always make the deal or coupon clearly advantageous (vs. just slightly cheaper) to make people bother commenting.
Related: 9 Affiliate Programs That Actually Pay Creators Well
4. Service-Based Offers: Consultations, Coaching, Custom Orders
People are always willing to pay for expertise, time, or customization. If you have a skill—coaching, design, consulting—you can use comments to generate leads. For example:
"Comment 'help' if you want a free 15-minute audit of your social profile"
"DM me after commenting 'custom' for a quote on a custom logo design"
"Comment '30-min' to schedule a mini consultation at a special rate"
Why this sells:
It turns followers into engaged leads, not just passive observers.
People who comment are already interested. That's half the sales funnel done.
You don't need something physical or inventory; just time, skill, trust.
How to make it work:
Define exactly what they get (duration, deliverables).
Use comments to filter serious folks vs. casual browsers.
Be prompt in follow-up (DMs, booking).
Consider using simple tools for payments / scheduling (PayPal, Calendly, etc.).
Putting It All Together: Best Practices & Common Pitfalls
To make any of these work, here's what I think you should do (based on what I see people doing successfully):
Clarity is king. Your post + comment prompt must leave no questions: what's for sale, price, how to order, payment method, delivery.
Trust matters. Use social proof: past clients/customers, before/after, images. If you're new, maybe do special "first buyers" deals or refunds.
Manage expectations. People hate vague "comments open" posts that don't have follow-through. Be responsive.
Follow platform rules. Some platforms don't allow direct selling via comments, or prohibit affiliate links without disclosure. Know the rules.
Keep it human. Conversations are powerful. When someone comments, reply, make them feel seen.
Conclusion & CTA
Selling in the comments isn't just gimmicky. It's lean, powerful, and often more personal than a cold storefront. If you pick one of those four offers above—hand-made goods, digital product, affiliate/deal, or service—structure it well, ask people to comment ("sold", "info", "help", "custom", etc.), and follow up fast—you'll be surprised how well it works without a website.